Although other search engines such as don8.org also raise money for charitable causes using click-throughs, consumers have no say where the money ends up.
The site launched in June last year and MD Polly Gowers said it now needed to promote its unique method to a UK-wide audience.
Reporting to Gowers, Brave PR has been briefed to promote the site to consumers through print media and web and, crucially, persuade people to set everyclick.com as their home page.
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