It is also true that – whatever the effect on Canterbury – Oliver's programme has certainly had a damaging effect elsewhere, notably on the reputation of Compass, one of the largest contract caterers in the world.
Compass, a major provider of school lunches in the UK, is having a torrid time with a series of profit warnings, a chief executive who is working out his notice, and an unfortunate involvement in a US bribery investigation into the awarding of UN catering contracts. So again it would be rather stretching a point to blame this company's travails on the powers of TV and Oliver. And yet they can't be altogether dismissed. What counts as business news has changed out of all recognition in recent years. Along with so much else in society it is being simplified and presented in bite-sized chunks – made relevant and more accessible to the mainstream with big graphics.
The other side of this is that readers form impressions of companies without knowing much about them. They want to know what they should 'feel' about a company, rather than what they should 'think' about it. It has become much more emotional and much less rational. So what chance does a company have when it comes up against a charismatic character such as Oliver?
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister