Frank has promoted 888.com to a mainly young male audience, but the sector is fiercely competitive, with groups such as market leader PartyGaming, PokerStars and Paradise Poker vying for players.
Frank MD Andrew Bloch said the agency resigned the account because his brother, Richard, was 888.com's PR manager and it was 'becoming hard to separate work and home life'. He added: 'It was a slightly strange situation so we called it a day.'
Both 888 Holdings and PartyGaming floated in quick succession towards the end of last year, with 888 listing at £590m and PartyGaming eventually settling at £4.6bn.
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