Frank split puts 888.com account up for grabs

Gambling firm 888.com is on the hunt for a UK consumer agency after splitting from three-year incumbent Frank PR.

Owned by Cassava Enterprises, the Gibraltar-based site is one of the UK's biggest online casinos, and has a significant presence in the US. It is embarking on a branding programme that will see stablemates Pacific Poker.com and Casino-on-Net realigned under the 888.com umbrella.

Frank has promoted 888.com to a mainly young male audience, but the sector is fiercely competitive, with groups such as market leader PartyGaming, PokerStars and Paradise Poker vying for players.

Frank MD Andrew Bloch said the agency resigned the account because his brother, Richard, was 888.com's PR manager and it was 'becoming hard to separate work and home life'. He added: 'It was a slightly strange situation so we called it a day.'

Both 888 Holdings and PartyGaming floated in quick succession towards the end of last year, with 888 listing at £590m and PartyGaming eventually settling at £4.6bn.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.