Kraft restructures corporate affairs department

Kraft Foods has made legal executive Jim McNasby its top PRO and renamed its global corporate affairs team as ‘corporate and government affairs’ to reflect the increased importance of stakeholder relations.

McNasby has been promoted to V-P of corporate and government affairs for Kraft International. He replaces Richard Johnson, who left last year to become McDonald's  corporate affairs chief.

The department's renaming comes as food advertising and school meals remain the subject of proposed legislation. In the UK, Kraft has pledged to stop advertising some products to six to 11-year-olds, and has reduced  salt in its Dairylea range.

McNasby oversees western Europe, Latin America, Asia-Pacific and EMEA. He reports to exec V-P of global corporate and government affairs Mark Berlind.

Berlind has outlined advocacy, communication and engagement – involving internal comms and relationships with NGOs, government,
media and suppliers – as core functions of the comms team.

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