O’Sullivan calls in agency support

Flamboyant snooker star Ronnie O’Sullivan has sought PR advice to help boost his off-table earnings.

Frank PR joint MD Frankie Burstin – who has worked with boxer Prince Naseem Hamed, a close friend of O'Sullivan – said the brief was to 'build the Ronnie O'Sullivan brand' in the consumer sector, concentrating on sponsorship and endorsement.

The former World Champion, whose career earnings top £4m, declared last year he was 'bored' with snooker.

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