Nottingham’s Shutter takes on regeneration job

The East Midlands Development Agency (Emda) has appointed former Nottingham City Council head of comms Caroline Shutter to oversee its PR.

Shutter takes up the reins at Emda on 3 January after four years at the Nottingham authority. A recent restructure saw her move to the leisure and community services department (PRWeek, 13 October).

At Emda she takes over from Jonathan Ray, who joined Nottingham University as director of public affairs after just seven months (PRWeek, 3 November).

As communications chief, Shutter will lead a team of three with responsibility for internal and external comms, campaigns, publications and marketing.

She will also be charged with helping the East Midlands become a top-20 performing European economic  region by 2010. Currently 28th out of 71 European regions by 'gross added value' (GDP minus tax), Emda must create jobs and attract more businesses to the area to reach its target.

Last year 3,195 jobs were created and 889 businesses moved to the area, according to Emda, which covers Nottinghamshire, Lincolnshire, Leicestershire, Northamptonshire and Rutland.

Industries prominent in the region include manufacturing, engineering, textile and food technology. A fifth of England's food is produced there.

Georgina Walters McLeod  has been interim comms chief since Ray's exit. She will return to her senior marketing manager position when Shutter arrives.

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