Audit Office picks Tester for Govt efficiency drive

The National Audit Office (NAO) has hired Neil Tester as director of comms and marketing as it sets tougher targets on saving public money.

He joins from the Chartered Society of Physiotherapy, where he was also head of comms and marketing.

Officials claim that for every pound spent on running the NAO, £8 is saved via more efficient government practice. It wants this figure to rise to £9 by 2007.

As well as monitoring how efficiently the government is carrying out its policies, it advises on how officials can spend cash more effectively.

Tester said a priority would be to forge better communications with government staff.

'We need frontline workers to understand why their managers are asking them to do things differently in line with NAO recommendations, rather just reach our traditional audience of decision makers,' he explained.

Tester added that his remit included general promotion of the NAO, and persuading select committees to consider NAO reports and recommendations.

He is charged with a team of 24 and reports to his predecessor as comms chief Gabrielle Cohen, who is now assistant auditor general. Cohen previously held the title of director of comms and corporate affairs, but this was changed to reflect the NAO's intention to refocus the postholder's function on PR and marketing.

Tester, who is currently rewriting the NAO's comms strategy, has not ruled out bringing in agency support at a 'later stage'.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.