Kodak signs up AD for graphics work

Kodak has handed AD Communications the trade PR account for its burgeoning graphic communications division across EMEA after a competitive pitch.

Kodak has recently acquired a number of products, including Creo, a printer parts supplier, and Nexpress digital printing machines. This is the first time they will all be marketed as Kodak.

Belgium-based European PR manager Gudrun Baunach said 'digital transformation' was vital in the graphics market: 'We must help our customers go digital and make sure we have all the products they need.'

AD will target B2B exhibitions and trade titles across the region.

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