Coke names Africa director to fight trade barriers

Coca-Cola has appointed a public affairs and comms director for Africa as it battles against product taxation and trade barriers between African countries.

Yvonne Muthien will take up the London-based role on 1 December, joining from the Mobile Telecommunications Network in South Africa, where she was group executive, corporate affairs.

As well as representing Coke on regulatory issues, Muthien will oversee the CSR programmes of the Coca-Cola Foundation in Africa, which partners healthcare organisations to provide HIV/Aids education and counselling.

'We are the largest consumer products company in Africa as well as the largest private sector employer,' said Coca-Cola Africa senior comms manager Andrew Morrison. He added that the company generated revenues in excess of one per cent of Africa's GDP and employed 60,000 people across the continent.

Muthien replaces Robert Ahomka Lindsay, who has returned to his native Ghana, and reports to Alex Cummings, president and COO for Africa.

She has been at mobile operator MTN for the past five years. During that time she established The MTN Foundation, which sponsors community projects aimed at promoting science and technology, arts and culture. It has 410,000 subscribers in South Africa.

Coca-Cola uses Burson-Marsteller, Africapractice and Consolidated Communications for CSR, comms and PA work in Africa.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.