Edge unveils marcoms chief to oversee review

Education charity Edge is reviewing its PR after appointing Vanessa Miner as marketing and communications director.

Miner, who was previously commercial partnerships director at TV producer Endemol, will review PR strategy before overseeing a competitive tender within the next few months.

As a charitable foundation, Edge was formed after the sale of Edexcel to Pearson. Its fund, of more than £70m, is used to help people realise their learning potential. A priority for Edge is promoting practical education as equally beneficial as learning from behind a desk.

'[Incumbent agency] Geronimo does a great job but is focused on the education side,' said Miner. 'I'll be reviewing the split between education and consumer PR and could bring in another agency.'
Miner described her role as moving Edge from a 'grant-giving' to a 'doing' agency.

'As a relatively new charity we are still developing a position and long-term objectives,' said Miner. 'Part of the review will look at better targeting of the charity's current activity.'

Miner worked for Endemol in both Holland and the  UK. Before that, she worked as a freelance for Newsdesk Communications, helping establish its practice in Washington DC.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.