How did Green's failed M&S bid win a gong?

The judges certainly spiced up this year's PRWeek Awards by selecting Finsbury 's campaign for Philip Green as the winner of the financial category.

But they discredited the industry because Green did not win his tussle to take over Marks & Spencer. He was soundly beaten by Stuart Rose and Tulchan Communications.

Losers cannot transform themselves into winners, except in PR La La Land.

Gordon Beattie, CEO, Beattie Communications.

- EDITOR'S RESPONSE: The decision was made by a panel of City media experts, including The Guardian financial editor Paul Murphy. It judged that Philip Green, although unsuccessful in his bid, won a great deal of credibility in the way he handled the campaign.

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