Carphone Warehouse to hand consumer to Freuds

Freud Communications is tipped to secure Carphone Warehouse’s retained consumer account for 2006.

The agency, which has been on a rolling contract with the mobile phone chain since July, is poised to secure a retained contract if its work over the crucial Christmas period passes muster.

The agency will be briefed to maintain the momentum of what has thus far been a bumper year for Carphone Warehouse, which has posted a surge in pre-tax profits.

'Freuds has worked with us on the Big Brother account for [landline phone service] Talk Talk in the past, so it was an obvious step,' said Carphone Warehouse head of PR Vanessa Tipple.  'Christmas is important for us but it is likely Freuds will get a permanent deal in the new year,' she added.

Bite Communications managed Carphone Warehouse's consumer work for two years until July. The relationship reached what
Tipple referred to this week as its 'natural – and not acrimonious – conclusion' after senior staff exits at Bite, including that of consumer MD Sheryl Seitz to Apple (PRWeek, 22 July).

Carphone Warehouse is also seeking to recruit an in-house PR manager, which would grow its comms team to five people.

In the past month, reports have linked the company's founder and group CEO Charles Dunstone with a move for struggling Dixons-owned rival The Link.

This week, Carphone Warehouse and Virgin Mobile were reported to be in discussions over the launch of a mobile phone service in France.

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