Arla calls in JCPR for dairy range

Arla Foods has brought in Jackie Cooper PR to handle campaigns for brands including Lurpak, Anchor and cheese product Discovery.

JCPR beat incumbent Staniforth, Kaizo and Porter Novelli to scoop the account, worth around £500,000 a year in fees.

'Work is under way for the pre-Christmas relaunch of Rosenberg blue cheese and a new Lurpak variant,' said board account director Kim Holliday.

She said Arla would target schools with specially developed initiatives next year.

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