Hit or miss ...
Pomegranate juice becomes a cure-all Billed as the first '100 per
cent' pomegranate juice to hit the UK, California-based Pom Wonderful's
drink is able to 'ward off prostate cancer' (Daily Mirror) while acting
as an 'excellent tonic for the heart' (Daily Mail). The drink is being
promoted by Companycare, which has that most valuable PR tool: top
scientific research to provide a news hook for plug-tastic editorial. A
Tesco juice-buyer gushed to the Daily Express: 'Britain has fallen head
over heels in love with the juice.'
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