Hit or miss ...

Pomegranate juice becomes a cure-all Billed as the first '100 per cent' pomegranate juice to hit the UK, California-based Pom Wonderful's drink is able to 'ward off prostate cancer' (Daily Mirror) while acting as an 'excellent tonic for the heart' (Daily Mail). The drink is being promoted by Companycare, which has that most valuable PR tool: top scientific research to provide a news hook for plug-tastic editorial. A Tesco juice-buyer gushed to the Daily Express: 'Britain has fallen head over heels in love with the juice.'

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