A fortnight ago we flagged up British Gas's unusual adverts using
mock-up cuttings to state 'Funny how good news doesn't always make the
headlines' (PRWeek, 16 September).
As BG draws attention to its price freezes, we spot London Energy's
latest ads. It again uses a mock-headline graphic to state 'British
Gas's price rises make them the most expensive in the market'.
Is advertising the new PR? Is this London Energy's version of British
Gas's 'integrated marketing'? And will BG 'do the right thing' in