Why not make up the news yourself?

Diary believes it may have spotted a trend in energy suppliers' increasingly fierce marketing battle.

A fortnight ago we flagged up British Gas's unusual adverts using

mock-up cuttings to state 'Funny how good news doesn't always make the

headlines' (PRWeek, 16 September).

As BG draws attention to its price freezes, we spot London Energy's

latest ads. It again uses a mock-headline graphic to state 'British

Gas's price rises make them the most expensive in the market'.

Is advertising the new PR? Is this London Energy's version of British

Gas's 'integrated marketing'? And will BG 'do the right thing' in

return?

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