Edelman and B-M clinch worldwide Shell accounts

Edelman and Burson-Marsteller have emerged triumphant in two hotly contested agency scraps. Each has secured a major global brief for the newly unified oil and gas group Royal Dutch Shell.

Edelman is to promote Shell's retail business across up to 17 markets, promoting everything from branded products to its sponsorships in areas such as motor racing.

Its London office will spearhead work on the account, bagging annual fees understood to be worth around £3m.

B-M, meanwhile, is to promote the new corporate entity – created earlier this year from the merger of Shell Transport & Trading and Royal Dutch Petroleum – to shareholders, media, NGOs and government agencies worldwide.

The company is keen to boost its image following last year's oil reserves scandal .

The account is likely to bring in at least £1m per year for B-M. Both Edelman, which will start work next month, and B-M were still thrashing out contractual details with Shell as PRWeek went to press.

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