Tube readies roster to win public confidence

London Underground is to create its first PR agency roster as it bids to restore public confidence in the Tube network.

The move signals an attempt by LU to address more effectively its myriad PR challenges, from communicating security measures to encouraging tourists and commuters to use the world's oldest underground system.

The Tube, often maligned for its creaking infrastructure, was under the global media spotlight in the wake of the 7 July terror attacks.
LU head of comms Andrew Jones said: 'A roster will deliver more effective communications than an agency retainer.'

Bite Communications has held an account with LU for three years and will be under consideration for a place on the roster.

The search is being conducted through the AAR. It plans to have a shortlist in place by the beginning of November. The roster will be reviewed every two years.

AAR head of business development Nadia Martins said LU expected a 'best in class' service from the roster, with agencies providing
specialist expertise and the ability to manage projects as they arise.

The roster will include an agency with arts expertise to promote cultural brand features such as Poems on the Underground.

Jones said the roster was unconnected to 7/7. According to Transport for London, passenger numbers – which fell by as much as 15 per cent on weekdays following the attacks – have returned to their usual levels.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.