2 minutes with: Rob Budden Personal finance editor, FT Money

The Weekend FT has just relaunched FT Money as a 16-page full-colour tabloid on Saturday. Why?

As the second-most-read section of the paper, FT Money has always been prominent. We hope to expand on this and give it a longer shelf life. Now that it's a separate colour supplement, readers are more likely to file it away in their briefcase and keep on reading later in the week.

Who reads FT Money?
It varies, but our core readers are fairly wealthy private investors. They use our topical features, advice and tips to inform their investments. But, like all newspapers, we're keen to attract younger readers and the tabloid will be more attractive to them.

So it's got sexier?
You could say that. It's certainly more accessible and user-friendly with a much wider use of colour. And it caters for younger, inexperienced investors with new features such as the Beginners' Guide, which explains aspects of personal finance without using confusing jargon.

What else can we expect?
There's a revamped Directors Dealings column, which assesses the actions of major traders as they buy or sell shares in their own companies. Many items will stay the same – there are still lots of features for serious investors, such as our Analyst Watch series that judges the success of the tips analysts gave last year.

How and when should PROs contact you?
Our quietest times are the start of the week and early on in the day. Thursdays should definitely be avoided. We prefer emails to phone calls.

How can PROs make your life easier?
We want stories that are genuinely new, and of genuine interest to our readers. But the most important thing is being available to answer our questions, and answering them honestly and clearly.

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