Ovarian cancer charity Eve Appeal to build brand

Ovarian cancer charity The Eve Appeal has lured Breast Cancer Care director of fundraising and marketing Alex Ford to be its first chief executive as it races to develop a screening process.

Ford, who spent two and a half years at Breast Cancer Care before joining The Eve Appeal, has been brought on board to build the seven-month-old charity's profile and provide fundraising
experience.

The Eve Appeal is the charity arm of the Gynaecological Cancer Research Unit at the Institute of Women's Health. The unit is three years into a seven-year trial to develop screening, involving 200,000 women.

'Huge numbers of women die from ovarian cancer each year because of the lack of a diagnostic tool, and this research needs £5m over the next five years,' said Ford.

'Once we've established the charity brand, we will  look at cause-related marketing, corporate funding and individual donations.'
She added that care for ovarian cancer sufferers differed to that for breast cancer, for which screening is a simple process that most women are aware of.

'A similar tool for ovarian cancer is still not available,' she explained. 'Our message is that there is no equivalent for ovarian cancer, but we are at the forefront of developing one and that is why we need donations.'

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