Kerrygold drives ‘healthier’ spread September 23, 2005 by Tom Williams , Be the first to comment The Kerrygold Company is using Shine Communications to promote its recently rebranded Kerrygold Softer Butter as a healthier and more natural alternative to commercial spreads. News Shine account director Hannah Barratt said the three-month campaign would run alongside that of the main Kerrygold brand and would target housewives aged over 35. She said PR efforts would also emphasise Kerrygold Softer Butter's Irish heritage.Kerrygold also uses Paskett PR. More on this Topic Singing pills front £2m Public Health England campaign to tackle antibiotic resistance In brief: Health Unlimited relocates, APCO and One hire, Volpa's Scottish brief Three and Microsoft veteran Hugh Davies joins Benzikie's Hydra Strategy Watch: Rankin and Photobox ask public to snap UK life for Children in Need project Wren eyes leadership changes at one Omnicom PR firm Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.