Kerrygold drives ‘healthier’ spread

The Kerrygold Company is using Shine Communications to promote its recently rebranded Kerrygold Softer Butter as a healthier and more natural alternative to commercial spreads.

Shine account director Hannah Barratt said the three-month campaign would run alongside that of the main Kerrygold brand and would target housewives aged over 35. She said PR efforts would also emphasise Kerrygold Softer Butter's Irish heritage.

Kerrygold also uses Paskett PR.

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