Kodak snares Motorola’s Hamilton for digital drive

Kodak has poached Motorola UK and Ireland head of corporate comms Patrick Hamilton as it seeks to be perceived as in tune with the digital age.

Hamilton was most recently UK and Ireland PR manager in charge of corporate comms. He has joined Kodak as EAME PR director in the digital and film imaging systems division.

He reports to the division's EAME marketing director Antoine Dreyfus.

Hamilton ruled out a review of Kodak's relationship with Ketchum, which has handled consumer PR for the company in Europe for three years (PRWeek, 22 February 2002).

Motorola EMEA director of comms and public affairs Mark Durrant said it would appoint a replacement for Hamilton 'shortly'.

Motorola retains Firefly Communications for technology and consumer PR in the UK and Ireland.

Hamilton's appointment comes as Kodak continues its move away from traditional film and strives to become a leader in the digital arena.

Since taking over as chief executive of the US group in June, Antonio Perez has accelerated the restructuring that led to the creation of
Kodak's digital and film imaging systems division.

The company wants sales of digital products to surpass its traditional business this year with 36 per cent growth. Sales of Kodak's digital products rose by 43 per cent to £1.01bn in the three months to 30 June, while sales from traditional film products fell by 15 per cent, also to £1.01bn.

Kodak's latest WiFi-enabled digital camera, the Easy Share One, will be available from October.

Prior to joining Motorola, Hamilton was an account director at Companycare Communications.

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