Masterfoods external affairs director Michael Jenkins said the move was driven by a desire for 'efficiencies'. He added: 'We wanted greater consistency... we wanted just two agencies and less category focus.'
Masterfoods' new PR line-up takes effect from January.
QBO has just launched Galaxy Promises to the trade press, with a consumer blitz impending. It also handles snacks such as Maltesers.
QBO said: 'Masterfoods has been reducing PR spend and we believe reducing its roster was the right decision.' It said it was in talks with 'a number' of companies in a similar field to Masterfoods about potential work.
Masterfoods said its PR spend fluctuated from year to year.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister