The NSPCC is rolling out its 'Talk 'til it stops' campaign at its inaugural Full Stop Week, from 3-10 October, backed by TV ads.
A mail-out to nine million households will include advice cards detailing the action that should be taken if abuse is suspected or if a child claims to have been abused.
Grounds said the advice cards were a reaction to the results of a BMRB survey commissioned by the NSPCC. The poll found that more than 250,000 adults in the past ten years have suspected that a child known to them was being abused but took no action.
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