NSPCC urges adults to act on suspicion of abuse

The NSPCC is aiming to ‘mobilise people to take action’ after five years of raising awareness of child abuse through its Full Stop campaign.

'When we reviewed the Full Stop campaign last year we found it had raised awareness of child abuse to very high levels,' said NSPCC director of comms John Grounds. 'The next stage is to get people into a position where they would be able to react if they suspected abuse.'

The NSPCC is rolling out its 'Talk 'til it stops' campaign at its inaugural Full Stop Week, from 3-10 October, backed by TV ads.

A mail-out to nine million households will include advice cards detailing the action that should be taken if abuse is suspected or if a child claims to have been abused.

Grounds said the advice cards were a reaction to the results of a BMRB survey commissioned by the NSPCC. The poll found that more than 250,000 adults in the past ten years have suspected that a child known to them was being abused but took no action.

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