Awareness Campaign Close-up - Eczema society in familyfocus

Organisation: National Eczema Society Campaign: National Eczema Week 2005 PR team: Approach PR Date: 17-24 September Budget: £11,500

The effect eczema can have on family life is the focus of this year's annual National Eczema Week.

Statistics from a new international study into the emotional and physical effects of eczema on sufferers and their carers will form the news hook to the week.

The week will run from 17-24 September and takes place for the 13th time. It is backed by the society's retained agency Approach PR, which is targeting national and regional print media, plus broadcasters.

GMTV presenter and Society patron Fiona Phillips, whose young son Mackenzie had severe eczema for 18 months, is lending her support to the campaign.

To mark the week the society has also produced a free patient guide on Childhood Atopic Eczema.

A membership insert has been booked in magazine Family Circle to run alongside a feature on eczema to mark the week.

To celebrate its 30th anniversary the society is hosting a party at Chessington World of Adventures, where nurses will give advice to families and demonstrate treatments.

The agency is handling press enquiries, using quotes from consultant dermatologists and case studies.

Last year's awareness week targeted employers to highlight the impact the condition can have on a sufferer's working life.

- For further details contact Approach PR senior account manager Claire Moulds on 01924 404888. www.foresightonline.co.uk.

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