Wyeth director in move to B-M NYC

NEW YORK: Wyeth Pharmaceuticals global PR director Perla Copernik has left the company to join Burson-Marsteller.

Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami.

Copernik reports to B-M global health practice chair Ame Wadler and is already working for clients including Novartis, promoting the Swiss company's infectious-disease treatments.

In moving to B-M she joins a company that has just taken on the challenge of helping beleaguered drugs giant Merck forge a better reputation in the wake of negative coverage (PRWeek, 19 August).

Copernik has formerly worked for Porter Novelli, where she led the health practice in its Fort Lauderdale office.

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