3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington Communications' four-year hold on the brief.

The agency emerged triumphant this week after a pitch against Hill & Knowlton, AS Biss & Co, Four Communications and the incumbent. The switch comes amid Ofcom's review of its allocation of radio spectrum, which 3 is eager to ensure will minimise the potential for interference.

3 head of public policy Daniella Goldman described the brief as 'informing Westminster and Ofcom of the type of activity we are involved with'. Goldman was previously Ofcom's head of industry relations and vice-president of public policy at Cable & Wireless.

Media Strategy MD Charles Lewington will lead the account. The agency's recent appointment of Lord O'Neill to its advisory board led to its resignation in July from the Association of Professional Political Consultants as the hire breached the APPC's code of conduct.

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