Frank enlisted to Codemasters job

Video games publisher Codemasters has taken on Frank PR as its first retained agency in its bid to grow market share.

The firm behind best-selling game Brian Lara International Cricket is to release a swathe of titles over the next few months, including football management game LMA Manager 2006.

Codemasters is gearing up for competition from rivals such as Activision and EA in the run-up to Christmas.

Frank PR, which handled the Brian Lara game on a project basis, will target men's and gaming press.

- See Analysis, p16.

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