Oxford St shops in PR fightback

Businesses in London's Oxford Street are using The Outside Organisation to lure shoppers back after the July bomb attacks.

London's flagship shopping street will see a 'celebratory street party' - 'Celebrate Oxford Street - Dress to Impress' on 1 October featuring fashion, music and celebrity entertainment. Charlotte Church and Rachel Stevens are among those lined-up to perform.

The brief includes promoting the Christmas lights switch-on, Xmas shopping, and the January sales.

The agency had put a five-strong team on the six-month account, and is reporting to the New West End Company.

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