LA celebrity agency to launch in London

LOS ANGELES/LONDON: US celebrity publicity firm PMK/HBH, which represents stars such as Kate Winslet and Johnny Depp, is set to open a London office.

"A lot of our clients are based in London so our account executives are always flying there,' agency partner Simon Halls told PRWeek US.

The Interpublic Group-owned outfit has offices in Hollywood and New York. Its website lists AOL, Motorola, Levi's and Louis Vuitton as brand clients.

PMK/HBH, run by LA-based Pat Kingsley, has yet to reveal who will head its London office.

One London film and celebrity PRO told PRWeek: "I suspect they're wanting to boost their European representation for their brand clients but that's a very competitive market here. If they're wanting to make a success of representing more British celebrities it will depend entirely on who they hire to work for them."

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