This is the best restaurant in Shoreditch for people with £40 a head to spend. Serving seasonal British cuisine since the Christmas of 2002, it attracts east London's artists, art dealers and collectors.
Its menu and its decor are refreshingly fine compared with the area's grungy pubs and cafes.
Previously a warehouse, it has a lounge bar, a take-away deli, and a crisp, white-walled dining room that surprises you with a neon sign created by artists Tim Noble and Sue Webster, which when reflected in the mirror reveals a profanity.
Shoreditch has a ridiculously high restaurant turnover. But this place has survived not because of its association with the art world, but for its enticing menu, extensive wine list and gentle staff.
Unassuming but attentive hands deliver exquisite regional dishes such as Severn and Wye smoked salmon with scrambled eggs, roast Lancashire suckling pig with summer vegetables and black pudding hash, and buttermilk pudding with East End honey and Dorset blueberries.
There are two treats to look out for: the breakfast muffin and, if you are looking to entertain ten people, the suckling pig feast. The beast is presented whole on a wooden slab to share.
Where: Rivington Street, EC2A 3DZ Contact: 020 7729 7053 How much: £25 per head without wine