Diary: Daily Mail gives PRO a poor prognosis

When Premier PR's Alison Adams answered a couple of questions on her drinking habits, the last thing the 23-year-old publicist for the entertainment agency expected was to be the main subject of an in-depth expose in the Daily Mail.

Even worse, the picture she supplied was Photoshop-ed to show the decay of internal organs suffered by a heavy drinker over four decades, and splashed across Tuesday's centre spread under the headline 'Inside a binge drinker's body'.

'I just thought it would be a couple of quotes and a small picture,' says a nonplussed Adams. 'They used examples I gave of occasional big nights out as my normal weekends.' In the final 'aged 50' graphic, Adams' body was widened, her face filled with blotches and her arms covered in bloodshot veins.

'Luckily no one I know saw it, so I think I got away with it,' she says.

Oops.

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