Public Sector Brief: Zest appointed

KENT: Kent County Council has called in Zest to raise awareness of road safety in a campaign to improve driver behaviour and reduce the number of crashes on the county's roads. The two-year initiative, which kicks off in October, will run alongside an advertising campaign and will target drivers with a raft of activities designed to encourage safer road use, including training for convicted speeding drivers and testimonies from victims' families.

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