Joanna Robertson has joined the Luton Airport-based airline in the role of head of PR and comms.
She joins from T-Mobile, where she has worked for two years and was internal comms manager.
Prior to the mobile phone firm, she spent nine years in the airline sector, working for Air UK and KLM, where she most recently held the role of PR manager for Buzz.
She replaces Liz Bartlett, who left in June to join Hertfordshire-based Bourne Leisure as PR manager.
Robertson now heads a three-strong press team reporting to sales and marketing director Jonathan Crick.
The airline said it had 'no current plans' to bring in PR agency support.