Public Sector: Road safety

Blackpool Council is raising road safety awareness via a light-hearted campaign that asks 'Are you wearing clean underwear?'

It is targeting deprived communities that Department for Transport campaigns fail to reach, as well as the 11m visitors to the city every year, a spokesman said. 'We are trying to raise a smile by reminding people what their mothers may have said to them as children.'

Postcards and posters are being distributed in pubs, clubs, bars and hotels.

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