Diary: Google chokes on its own medicine

Google's PR team has blacklisted tech news site CNET after it ran a story divulging personal information about the former's CEO, Eric Schmidt, PRWeek US reports. CNET's article, which ran on its news site - the wonderfully named news.com - explored the ease of finding personal info on the net.

CNET used Google - every journalist's favourite quick-research solution - to find information on Schmidt, discovering his estimated financial worth and a link to his home address.

Several articles in the US have since slammed the actions of Google - which announced it will not co-operate with CNET reporters for a year - as a PR disaster.

Most amusingly, publication Wired wrote: 'Google is all for Googling, as long as you don't Google a Google executive.'

PRWeek advises readers to, er, Google the words 'Schmidt' and 'CNET' to discover bloggers' latest views on the spat.

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