So'ton biotech firm in profile bid

Biotech firm HepCgen - a Southampton University spin-off developing ways to treat liver disease - has hired LeepeckGreenfield to boost its corporate image.

The two-year-old company is working on treatments for Hepatitis C and other liver diseases and has called in the Southampton PR and marketing outfit to promote its work in the UK and abroad.

The agency, which has no other health-related clients, wants to get HepCgen known 'far beyond the medical and pharma industry'.

HepCgen has formerly used Northbank Communications on projects.

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