Geronimo loses Beck to Forster Co

The Forster Company has hired Imogen Beck from rival agency Geronimo as an associate director.

One of the first campaigns she will be involved in is for Legacy Promotion, a consortium of more than 130 charities aiming to encourage people to leave money to charity in their will.

Previously focusing on the professional and B2B sector, this autumn's campaign is the first time mainstream consumers will be targeted.

Beck said the agency would target the over-55s with a campaign aimed at 'demystifying wills and inheritance tax', and explaining how even small amounts left in wills can make a big difference to charities.

Beck, who worked on the DfES Star awards and CSR for BSkyB during her year as an associate director at Geronimo, takes up a newly created role providing a strategic overview across The Forster Company's health and environment clients.

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