Corgi enlists WAR for anniversary

Toy maker Corgi is using Ware Anthony Rust to promote its 50th anniversary and manage consumer PR.

Corgi has the licence to manufacture toys for brands including Wallace & Gromit, James Bond and Star Trek.

Targeting gifters and children, WAR will focus on parenting, consumer, collector and children's press, as well as kids' broadcast media.

The anniversary next July will be marked with a series of themed events.

WAR head of PR Kerris Macauley leads the account.

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