Diary: Hit or Miss... Lost is found everywhere

The media has gone ballistic for Channel 4's US import - Lost - which kicked off this Wednesday. 'The most glamorous plane crash in history, photogenic survivors, a desert island and a mysterious beast... is this the recipe for a TV ratings triumph?' teased the Daily Telegraph. The Mirror went even further, gushing: 'I cannot urge you strongly enough to watch the opening episodes'. The show's PR is being handled in-house by no-doubt-chuffed publicity officer (acquisitions) Rosie Bosworth.

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