Diary: HC release: better before the editing

PR firm Harrison Cowley was so keen to let us know it had inked a contract to promote nursery label Mamas and Papas' new brand, Ziko, that it accidentally emailed us a release announcing the news with editing changes still highlighted in red.

We actually preferred the original version before it was amended by the client, taking out product details and brand marketing plans that were apparently seen as too spicy for us to know about.

To his credit, HC consumer head Daniel Cohen immediately owns up to the blunder, blushing: 'Mistakes do happen and a lot of work went into the release that PRWeek was not meant to realise.' Oops.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.