In2Focus provides nursing and sales staff to drugs giants and was acquired by Irish company United Drug two months ago for £15m. The appointment of Tonic Life accompanies the hire of ad agency Cooney Bains.
The agency won a three-way pitch against an Ogilvy & Mather cross-discipline team and QBO Bell Pottinger. It reports to Berkshire-based In2Focus head of marcoms Lynn Blackwell.
Tonic Life MD Oliver Parsons said: 'PR needs to get closer to sales; to work with a specialist sales organisation such as In2Focus can only give our PR campaigns greater impact.'
In2Focus was formerly promoted by Red Door Communications.