Healthcare: Awareness Campaign Close-up - Hughes charity insponsored walk

Organisation: The Hughes Syndrome Foundation Campaign: Hughes Syndrome Awareness Week PR team: In-house Date: 4-10 September 2005

A sponsored walk from London's Tower Bridge to Westminster Bridge will constitute the PR highlight of next month's Hughes Syndrome Awareness Week.

The campaign, organised by the Hughes Syndrome Foundation, is taking place for the third time and exists to raise awareness and funds for the treatable disease.

The week kicks off on 4 September, with publicity including the sending of mailshots and posters to health centres and hospital departments.

The charity has also posted information online on the Department of Health's events calendar and at countmeincalendar.com.

Articles are scheduled to run in women's magazines, while a patients' meeting will be held at London's St Thomas's Hospital, at which sufferers will be able to hear doctors talk about the disease. The event, sponsored in previous years - but not this year - by Roche Diagnostics, has been advertised through health centres.

The sponsored walk has also been publicised via newsletters and by encouraging participants to contact local papers. The charity hopes it will raise at least £5,000.

Hughes Syndrome is a condition more commonly known as 'sticky blood', in which there is a danger of thrombosis. Also known as antiphospholipid syndrome, it is easily diagnosed by blood tests. The condition became known as Hughes Syndrome after the doctor who first described it in 1983.

For further information contact HS Foundation manager Katherine Lawson on 020 7188 8217. www.foresightonline.co.uk.

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