Healthcare: F-H promotes BrainLAB technology in the UK

BrainLAB, a German developer of technology to aid brain surgery, is using Fleishman-Hillard to handle a UK PR drive.

The company wants to boost interest in its BrainSUITE product - effectively a room equipped with real-time imaging, scanning and navigation technology that 'helps surgeons perform at their best'.

No UK hospital currently operates a BrainSUITE - although many use components of it.

F-H UK healthcare head Michael Smeeth said: 'There is sometimes a reluctance to accept new technology and ways of working, and we aim to ensure this does not happen for BrainLAB.'

The agency is targeting medical publications and mainstream scientific media, while approaching professional bodies directly.

F-H has handled communications for BrainLAB in Germany for three years, as well as working for the firm in France.

BrainLAB was founded in Munich in 1989 and opened in the UK, where it has offices in Cambridgeshire, in 1999.

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