It will provide Nesta with strategic advice on engaging with parliamentaries and local authorities to ensure its work is more widely understood. It will also seek to forge relationships with industrial partners to help entrepreneurs commercialise their ideas.
The move follows the creation of the post of Minister for Creative Industries, held by James Purnell. His appointment after the general election signalled a fresh government drive to raise the profile of UK entrepreneurial endeavour.
The Government wants to ensure recipients of funds benefit the UK economy and do not take ideas overseas. Edelman won a four-way pitch (PRWeek, 13 May) to land the account, which is led by director Alex Bigg.
Previous incumbent GCI Political Counsel is understood to be providing parliamentary monitoring.