James joins C&W's 26-strong comms and regulatory team on 15 August. He will play a strategic role, overseeing the fixed-line operator's relations with the UK government and the governments of 80 other countries in which it has interests.
C&W group head of media comms Steve Double said James would 'work closely with the regulatory team to ensure our case is heard and understood in the corridors of power'.
The firm is participating in a consultation over the BT proposals, due to finish in mid-August, and is keen to ensure a level playing field for all UK operators.
James was head of PA at T-Mobile for three years after two years as regulatory manager. At C&W he reports to director of corporate and public affairs Lesley Smith.
His recruitment follows the departure of former C&W head of public affairs Elizabeth Truss, one of eight voluntary redundancies resulting from the firm's decision to merge its London-based corporate affairs and Bracknell comms offices (PRWeek, 25 March).
The operator has also appointed former Rainier PR senior account manager Joanne Wilkinson to the role of media relations manager, with responsibility for UK PR. Meanwhile, T-Mobile is already recruiting for James's replacement.