Voluntary Sector: Cancer Research in 'heritage' runs

Cancer Research UK has teamed up with some of Britain's most well-known stately homes to encourage 30,000 people to take part in its third annual series of 10km charity runs.

As well as raising around £2.5m, the events - in September and October - are part of the charity's 'reduce the risk' campaign that encourages people to take five steps towards lowering their chances of getting cancer.

The organisation's events PR manager, Susie Robinson, said the inaugural event in 2003 used three sites, but had been expanded to use 23 country houses this year, including Hampton Court Palace and the Queen's Sandringham estate in Norfolk.

Tesco is also supporting the event, with promotions in-store and by encouraging its workforce to participate in the runs.

Robinson said regional press were being targeted with a media relations campaign, as were fitness titles such as Runners World.

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