Mamas & Papas in new-store drive

Nursery retailer Mamas & Papas is using a brace of PR firms ahead of new store openings over the next year.

Starfish Communications has been hired to promote the shops, including a flagship store on London's Regent Street. Ten stores will add to the existing 23 outlets.

Harrison Cowley, meanwhile, is publicising its pushchair brand Ziko, which hit the shelves this week.

Starfish - which until June worked on rival chain Early Learning Centre - will target regional and national, consumer and parenting press.

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