Diary: Text 100 players get lost under Westway

PRWeek was delighted to spare an evening last week to rise to tech agency Text 100's challenge of a five-a-side football match.

The date (Wednesday 27 July), time (7-8pm) and venue (Westway Sports Centre, near Latimer Road tube station) couldn't have been clearer in the firm's pre-match communications.

Directed by the receptionist to the centre's pitch number five (pre-booked and pre-paid for by Text 100's Gavin Loader), you can imagine our surprise when the full, rainy hour of our time slot passed with no sign of our opponents.

When Loader returned PRWeek's call it emerged that he and the Text team had headed to the wrong centre and were marooned on a pitch near Royal Oak tube station in another part of west London.

Unfortunate, clearly, but we nonetheless enjoyed beating a gang of local youths in a hastily arranged match at Text's expense.

Intriguingly, the agency's website boasts that its approach is 'all about results'. Well, how about this for a result? PRWeek 5, Text 100 stand-ins 4.

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