Public Sector: Sport England in E. Midlands drive

Sport England East Midlands has called in Nottingham-based Perfect Motion Sports Marketing to raise its profile and boost sport participation in the region.

A campaign beginning in September will piggyback events in the area, such as the Trent Bridge test match between England and Australia, the Robin Hood Marathon and the East Midlands leg of the Tour of Britain cycle race.

Perfect Motion director Helen Gorman said: 'Local high-profile athletes such as Olympic javelin thrower Goldie Sayers and swimmer James Gibson will be positioned as spokespeople.'

The agency will target local newspapers and broadcasters, as well as trade and educational press.

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