Diary: Parker and Rudd on list of City's richest

Heartening to see that PROs can still make a packet. Two of the City's top financial comms wizards, Alan Parker and Roland Rudd, have made it onto The Sunday Times list of the top 100 wealthiest people in the Square Mile.

Parker, the enigmatic boss of elite financial shop Brunswick, makes the list comfortably at number 65, with an estimated fortune of £70m. But Rudd, whose firm, the WPP-owned Finsbury, is locked in a battle for City PR supremacy with Brunswick, squeaks in at number 100 with a mere £40m.

News of Rudd's position at the bottom of the table comes too late to help in negotiations for a new earn-out arrangement with WPP, which were completed earlier this year.

Rudd was too busy to return PRWeek's calls, no doubt locked in talks with WPP chief executive Martin Sorrell.

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